The Importance of Banners in Marketing

Here at 1st4signs, we offer our clients a multitude of ways to advertise their businesses. Using banners in marketing is without a doubt one of the best and cost-effective ways to catch the customers eye. They are excellent at being used outside a shop or premises. They are also easily transportable and can be carried to business events and exhibitions. 

All of the banners we produce are custom made to our clients’ specifications. Whether you need one large or small, in a regular or irregular shape, we can meet your needs. If you know what your design looks like but aren’t sure about printing or sizing, we can offer expert advice. 

With over twenty years of experience,  you can trust us to deliver a banner to your exact description. We provide banners in marketing for many different purposes, as listed below.

sign or banner in marketing


Flags are an excellent method of advertisement. They don’t require much space to put up and can have marketing material printed on both sides. They also offer unique opportunities as they can be placed in roadside areas where high volumes of traffic pass through and reach large numbers of people passing by. 

Despite flags being typically used outside, we also produce indoor variations. Our outdoor flags are built to last; the rods are composed of aluminium and fibreglass. Also, the fabric is highly resistant to harsh weather conditions.

Whether you need flags for a large-scale operation or to advertise a small local event, we can provide the perfect product for you. Our sleek and high-quality flags can be relied upon as a lightweight, cost-effective tool to help your business generate interest.

Pop up / Roller Banners

Pop up banners are one of the most popular ways for small to medium-sized businesses to effectively advertise themselves at business events and exhibitions. They are easy to transport and assemble – you just need to roll up the banner and click it into place. The usefulness of these banners in marketing cannot be understated.

If you already have a design then we can provide fast and high-quality printing. However, if you just have a logo and aren’t sure of how you want the whole banner to look, then we can supply general marketing advice to help bring your banner to life. Our banners are custom-made, sturdy and cost-effective. If you’re on a budget or working to a tight schedule, we can work with you to provide a solution.

Point of sale

If you’re the type of business owner who relies solely on footfall making its way to your premises, then a point of sale sign is the perfect option for you.

The best way to attract customers and generate interest in a busy, bustling place is to stand out from the crowd. Our signs can help you stand out from the competition and direct customers your way, whether you own a shop or not.

We are vastly experienced in producing eye-catching and visually appealing signs. We can also advise you in regards to colour coordination and optimal positioning for your advertising materials. Point of sale signs can be highly versatile, and their size, content and placement will be entirely dependent upon the nature of the business you have.

If you are considering professional consultation then we can help you boost your sales. Feel free to contact us to discuss the options that would be best for you and your business.


Also known as vinyl banners, PVC banners are suitable for both in and outdoor marketing. They’re a popular long-term advertising investment and are especially good at surviving harsh outdoor environments.

Polyvinyl chloride has become a popular material and has even started to replace metal in the production of piping. Because of its strength, durability and cost-effectiveness, it has quickly become one of the most widely used plastics in the world. These qualities allow it to fit seamlessly into the modern world of marketing. If you’re looking to advertise your business then it’s an avenue that should be explored.

Here at 1st4signs, the low value of the materials included in the PVC signs doesn’t have any effect on the print quality. You can be sure that your marketing materials will come out exactly as you envisaged.


banner in marketing

Where are we?  

Based in Coggeshall, we offer our services across large parts of Essex, including Colchester, Chelmsford and Braintree. If you would like more information about our banner printing or are simply seeking some advice in regards to banners in marketing, feel free to get in touch by filling out a contact form. We can provide examples of our work such as banners we have printed for companies similar to yours. Just tell us what you are trying to achieve and we can take it from there.