Signs

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Exhibitions

For many businesses, it is signage that can make or break them. A business that is reliant on walk-in customers needs to tell people where it is. This is particularly true for exhibitions and events. Without telling people where to go or what is happening, the whole organisation may end up in unnecessary chaos and confusion, and be a disaster, regardless of how incredibly the event is! Furthermore, if even one element of the signage is missing, it can still be disastrous. This is why it is so important to get it right.

We can advise on all elements of signage that you might need. This could be signs to firstly advertise what and when the event is. In the immediate run-up to the event, you may want to consider ‘This weekend’ style signs, to again remind people of the date and that it is imminent.

Also ahead of the event, you may wish to start installing directional signs, helping to signpost people to the various places they may need to go to such as the visitor car park, a car park for coaches, a performance area and so on.

Furthermore, signs should be used to highlight different features or activities and also to aid people to use the resources available or where support may be provided.

Finally, it is important to have clear signage at events on how a person can leave! This can prevent mayhem once it is over and ensure a smooth finish for everyone, which will mean they don’t leave your event or exhibition with a negative impression.

As you can see, signage plays a valuable role in exhibitions and events so it shouldn’t be a consideration that comes after everything else. It is a crucial part of the logistics and is something we can be an active advisor in, should this be a service you require.